How to Calculate Shopee ROI

ROI is one of the most important metrics for Shopee sellers. It measures how much profit you generate from every rupiah invested.

ROI Formula

ROI = (Profit ÷ Total Cost) × 100

Example

Selling Price: Rp150,000

Total Cost: Rp100,000

Profit: Rp50,000

ROI = 50%

Why ROI Matters

• Measures business efficiency
• Helps evaluate ads
• Improves pricing decisions